Thinking inside the Box

The famous commercial slogan it is "Thinking outside the box", but Kevin Coyne calls in his article to "Thinking inside the box", the main idea in his article that thinking outside the box it is good, but in the case of the development of new products; the thinking inside the box means just think inside different boxes ,and thinking in the regeneration and development when the company has many determinants, and for example, the cost and size of the budget and the requirements of customers and other things, this article calls for the use of brainstorming sessions to develop new products and that by doing a set of questions ultimately lead to creative new ideas out, this sort of innovation helps in completing the required development of new products and lead to a reduction in costs incurred on development processes, because it calls for the development from inside.

http://www.bnet.com/cp/breakthrough-thinking-from-inside-the-box/178850

http://www.youtube.com/watch?v=kHamDutH1Wg